![]() ![]() It helps the prospect quickly decide whether they're going to read the rest of the proposal, pass it on to other decision-makers, or if it's destined for the recycle bin. The real purpose of an executive summary is to engage your prospective client. They think that the purpose of an executive summary is to explain the entire proposal in 250 words. In all seriousness, the word “summary” can be misleading, and this is the first mistake people often make when it comes to writing their executive summary. The name itself speaks of stuffy suits, boring, jargon-filled reports, and boardrooms filled with cigar smoke and people ready to say no. The purpose of an executive summaryįirst of all, the term “executive summary” needs a rebrand. It gives you an opportunity to sell your proposed solution and explain why the prospective client should choose you over the competition. ![]() It serves as an introduction, allowing readers to quickly get acquainted with your proposal by outlining what’s to come. ![]() The executive summary is arguably the most valuable component of any proposal. There is so much dissent surrounding the executive summary of a proposal- Where does the executive summary go? How long should an executive summary be? How do you format an executive summary? These uncertainties can add to the already stressful task of getting a winning proposal written, designed, and delivered to the prospective client on time. (This article was originally published on and updated on ) ![]()
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